Myrtle Beach is preparing for an influx of visitors this weekend as the Grand Strand hosts the eighth annual Myrtle Beach Waves of Praise Gospel Fest. This event, coupled with fireworks displays along the coast, marks a transition as the summer tourism season begins to wind down.
While crowds are expected, Visit Myrtle Beach Vice President of Marketing and Communications Diane Charno indicated a slight decrease in visitors compared to the previous year. This anticipated drop is partly attributed to Labor Day falling on the second weekend of September this year, rather than the first. Charno also noted that rising gas prices and airfares are influencing families to consider how to maximize their travel budgets.
Charno emphasized that Myrtle Beach offers good value, with many events being family-friendly and affordable, including numerous free options. She highlighted the area’s favorable weather and the free access to its beaches as additional draws. For Aikenites considering a coastal getaway, Charno suggested that the fall season presents a more economical time to visit, with more space to spread out and a variety of events appealing to both locals and tourists.
This weekend’s activities are seen as the unofficial start of the fall season in South Carolina, with events scheduled to continue throughout the remainder of the year. The expected increase in visitors is projected to boost business for local shops, restaurants, and hotels along the Grand Strand. While Aiken is known for its Thoroughbred Country charm and equestrian events, coastal destinations like Myrtle Beach remain popular for South Carolina residents seeking different recreational opportunities.
