News Summary
Epona, a cherished boutique in downtown Aiken, is set to close its doors after more than ten years in business due to increased rent. A going-out-of-business sale is currently ongoing, offering discounts on various merchandise and store items. The final operational day is August 23, allowing community members to take advantage of farewell sales, while details on price reductions can be found on the store’s Facebook page.
Downtown Aiken Boutique Epona to Close After Over a Decade in Business
Epona, a beloved boutique located at 137 Laurens St. S.W. in downtown Aiken, will cease operations after over ten years of serving the community. The store is currently holding a going-out-of-business sale with significant discounts on merchandise. The final day of operations is scheduled for August 23, 2025.
The owner, Greer, announced that the decision to close stems from increased rent set by the new landlord. In reaction to the closure, customers can enjoy discounts of up to 50% off on gifts, while scarves are priced at just $5 each. Other items within the boutique are being offered at a 30% discount.
Going-Out-of-Business Sale
The ongoing sale includes not only various merchandise but also store furniture, displays, fixtures, and packaging materials. Customers interested in purchasing items have begun marking their favorites; however, they will not be able to take these items home until after the store officially closes on August 24. For detailed information regarding price reductions, updates can be found on Epona’s Facebook page.
History of Epona
Epona was co-founded in 2014 by Greer and Sharon Marosek, who moved to Arizona in 2017 and is no longer affiliated with the business. The boutique was named after a Celtic goddess known for protecting horses and equines, which reflects its commitment to offering unique and appealing items to customers.
Over the years, Epona has become a staple in the Aiken community, providing a variety of merchandise that catered to the tastes of local shoppers. In March 2024, Epona faced a setback when the Crofts Block building suffered a fire, leading to a temporary closure. However, the boutique successfully reopened in August 2024 after completing necessary repairs.
Recent Changes and Future Plans
The Crofts Block building, which houses Epona, was sold for $1.25 million to Laurens Street Holdings LLC in May 2025. Although Greer had initially hoped to extend operations for a couple more years, she has decided to relocate to North Carolina following the closure.
As the last days of operation approach, Epona’s regular hours for customers are from Monday to Saturday, 10 a.m. to 5 p.m. This schedule allows community members to visit and take advantage of the discounts before the boutique closes its doors for good.
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Additional Resources
- Post and Courier: Downtown Aiken Boutique Epona to Close
- Wikipedia: Business Closure
- WRDW: Local Walgreens Store Closing Permanently
- Google Search: Walgreens Store Closures
- PR Newswire: American Freight Store Closing Sales
- Encyclopedia Britannica: Business
- KGW: Big Lots Store Closings List 2024
- Google News: Big Lots Store Closures
Author: STAFF HERE AIKEN
The AIKEN STAFF WRITER represents the experienced team at HEREAiken.com, your go-to source for actionable local news and information in Aiken, Aiken County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Aiken Horse Show, Aiken Bluegrass Festival, and polo matches at Whitney Field. Our coverage extends to key organizations like the Aiken Chamber of Commerce and the Aiken County Historical Museum, plus leading businesses in manufacturing and tourism that power the local economy such as Bridgestone and the Aiken County Visitors Center. As part of the broader HERE network, including HEREAiken.com, HEREBeaufort.com, HEREChapin.com, HERECharleston.com, HEREClinton.com, HEREColumbia.com, HEREGeorgetown.com, HEREGreenwood.com, HEREGreenville.com, HEREHiltonHead.com, HEREIrmo.com, HEREMyrtleBeach.com, HERENewberry.com, HERERockHill.com, and HERESpartanburg.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
