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The Aiken City Council has voted 6-1 to negotiate with the Oliver Group for the revitalization of the historic Hotel Aiken. This decision marks a significant shift from previous plans to demolish the site under Project Pascalis, a move that sparked public outcry. City leaders see this redevelopment as crucial for enhancing downtown Aiken’s economic landscape. Linda Johnson, a key advocate for the hotel’s preservation, expressed optimism about the Oliver Group’s commitment to honoring the hotel’s historical significance while revitalizing the surrounding area.


Aiken City, SC – The Aiken City Council voted 6-1 to move forward with negotiations to revitalize the historic Hotel Aiken, selecting the Oliver Group as the potential developer. Only Council Member Gregory opposed the proposal during the meeting.

Hotel Aiken, originally destined for demolition under the controversial Project Pascalis in 2022, is now set for a second chance under the Oliver Group’s redevelopment plans. Project Pascalis stirred significant public outcry, involving legal challenges and concerns from preservationists regarding the loss of historical sites in the community.

With the city’s ownership of Hotel Aiken necessitating a new developer following the previous demolition plans, the Oliver Group’s successful track record in hotel redevelopment positions them as a fitting choice for the project. The company has spent the last 15 years focusing on revitalizing hotels across the Southeast and has notable successes, including the transformation of Hotel Clermont in Atlanta and the Oliver Hotel in Knoxville.

City leaders view the revitalization of Hotel Aiken as a pivotal moment for downtown Aiken, aiming to spark additional development in the area. City Manager Stuart Bedenbaugh emphasized the strategic importance of the hotel’s location, referring to it as “the corner of main and main,” highlighting its role as a focal point for the community.

The revitalization plans are likely to enhance foot traffic in the previously neglected region surrounding the hotel, addressing a pressing need for growth and revitalization in local businesses. Meanwhile, feedback from residents and business owners has surfaced various redevelopment ideas, including the possibility of multi-family condominiums and apartments.

Linda Johnson, president of Aiken’s historic foundation, has been a long-standing advocate for the hotel’s preservation, playing a significant role in its listing on the national historic register. With her extensive efforts in support of the hotel over the last three years, Johnson expressed optimism about the Oliver Group’s selection, believing they appreciate the unique character of Aiken and will appropriately shape their redevelopment plans to fit local community needs. She also acknowledged the ongoing operation of the hotel as critical, remarking that it aligns with the hotel’s 125-year history in Aiken.

As the city prepares for the redevelopment, city officials have indicated a firm could be selected to proceed with the project by early spring. The community is hopeful that the negotiations with the Oliver Group will lead to a revitalized Hotel Aiken that honors its historical significance while enhancing the city’s economic landscape. As discussions continue, local leaders remain focused on ensuring that the revitalization process is sensitive to the historical importance of the building and beneficial for the surrounding community.

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